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The Running Bull
Scene 1 – Introduce the viewer to the context, introduce the first character, define the start time, arouse curiosity about what is to come.
Proposal: I would keep everything exactly as it is.
Scene 2 – The bull feels bewildered, his head already hurts from confusion, the large number of calculations (suggested by the background used), the dilemma related to this the large number of coins / chains he thinks about and the connections between them. At the same time, he is amazed that everything is so complicated compared to what he originally thought (in scene 1), suggested by that WTF! On the monitor you can see the search results “about 23,300 results”.
The dilemma is exacerbated by the inaccurate presentation of the various sites:
1.FXXTXX – a complicated name that suggests the idea of transactions but does not offer confidence;
2. Aesthetic Lamb – Newest route to your LAMBO – where the name and description of the site presented shows the exploration of the aspirational domain as a marketing theme – LAMBO in forced parallelism with “Aesthetic Lamb” (Sprinkle a little humor, because it suggests a lamb concerned with physical appearance but the description sends the shortest way to a Lamborghini, obviously a marketing exaggeration.)
3. Singularity – a marketing theme in which a site wants to show that it is unique, although obviously not;
4. SnailTrail that suggest the low speed of transactions;
5. WildWolfBridge The discrepancy between the name of the site and its icon, which is obviously a fox, suggests that some are not what they claim in the crypto world and that sometimes things are done on an amateur level;
Mention: At the same time, a subtle irony about Apple’s shopping is thrown into context by the presentation of the computer’s brand name (MacBull Pro), which suggests a parallel with the crypto space in which people rush to buy and be among the first owners of what is fashionable.
Proposal: I would keep the scene as it is because is strengthening the idea of difficulty and complexity.
Scene 3 – Has the binding role of preparing the next scene, showing that the bull accesses a link at random, the first listed by the search engine (which again returns a large number of results – about 18,100 results) but the most credible in relation to description and name. The scene also reinforces the idea of the difficulty of choosing through the results displayed, which arouse the amusement through the incomprehensible slogans of the sites, some that show the overestimated ability to provide anything (We do … whatever) and some give the right delusional, with extremely subtle reference to drug use and IBM databases (WeeDBridge – Fit the fitting to the fit);
Proposal: I would change the site that the bull accesses, from BS – Newest Bridge & Swap in UB – Understanding the bridges to send the viewer on a fake track with the bull, which suggests that the bull finally has a chance to find answers to his searches. That way I would prepare the next scene. Preview below (scene 3-1).
Scene 4 – Controversial scene with butcher.finance. I don’t describe it anymore.
Proposal: We eliminate it and replace it with a new scene (4-1) of bull accessing a wiki site, called wikbullpedia (irony to the wikipedia address that prides itself on having answers for anything but obviously does not have, and even less in this area). Moreover, the wikbull phonetic transcription and sound is similar to weakbull suggesting that our character is weakened by these searches. This new scene once again suggests the difficulty of understanding this field for the uninitiated and the lack of meaning in choosing such approaches. Basically the monitor is flooded with technical information that obviously the bull can not understand from his level. Preview below.
Scene 5 – The appearance of the butcher, the representation of Mainnet. I don’t describe it anymore.
Proposal: We completely remove it and replace it with a new scene (5-1) in which a new character appears, a monkey out of the wiki site that displays a banner with the slogan of discouragement “You will not be able to apeing on this token. You will never find the optimal route to transfer your funds. Mainnet always wins.” From the perspective of ironies, the ape is a suitable character to argue about the apeing action of the bull. The ape is a mischievous character, but not as tough and violent as the butcher. At the same time, the ape annoys the bull and discourages him even more, reflecting his own thoughts through the banner shown. Preview below.
Scene 6 – The Bull is angry and dizzy from all these difficulties, is discouraged and becomes a captive of negativity. He has no hope and resigns himself to being unlucky, given that the opportunity to invest is diminished by the price increase.
Proposal: Let’s keep the scene exactly as it is because it conveys very well the mood in which the bull is.
Scene 7 – The bang scene of the butcher, which leads to his disappearance and prepares the next scene.
Proposal: We remove it completely and replace it with the bang of the ape scene (7-1). Preview below.
Scene 8 – The appearance of the doctor-engineer and the introduction of the Movr solution in the form of a question (Also, the fundmovr site is already loaded on the monitor).
Proposal: Keeping the scene with the possible adaptation of the character. I like the doctor-engineer but if you think it’s trivial we can change it with something else in this scene or in the later scenes.
Scene 9 – The boom! It is a visual impact transition scene that prepares the next scene.
Proposal: I would keep the visual effect of the boom and the scene, with the adaptation of the character if we decided on it in the previous scene.
Scene 10 – Introduction to the portal. A very complex scene from the point of view of realization and with a pleasant visual effect.
Proposal: I would keep the portal as it is. I wish I had added a series of Movr partner logos but the tests showed that it was too crowded visually and the portal fell into the background. In addition, it seemed that I was advertising to others and I did not consider it desirable. I think we can do this on another occasion, when we show how the portal was born. Here we have to decide whether to keep the hero or replace him. We definitely need to change this suit. The Indo-European character is visually pleasing, his oversized fist indicates power, the fact that he holds the mysterious object in his hand strengthens the idea of future actions and that he is going to use it. It’s well positioned for marketing. Its central positioning shows determination. Already the focus of the viewer is moving from the bull to Movr and that was the intention, to generate a surprise twist and to introduce the character directly in the foreground. All these attributes can be capitalized with another character but they go well with this one as well. It’s a radical decision, so it has to be well-balanced. We definitely need to change the suit, I’m not convinced about the rest.
Scene 11 – The power of Movr unleashes and all the attributes are presented suggestively to the viewer. It is a powerful and funny scene, the bull that passes through the portal delights it.
Proposal: Improve the appearance of the hero.
Scene 12 – A concluding scene, which shows the recovery of the confidence of the bull who discovered the secret of success. A good ending to the episode that does not suggest to the viewer that it could continue, which in advance generates a surprise in case a second episode will appear. In this way we ensure a dose of interest for future actions. I hope the community will react as well.
Proposal: Maintain the whole scene in all its aspects.
Scene 13 – A descriptive graphic assembly, like a generic one, that defines FundMovr and synthesizes the whole episode through the prism of the product that we offer to our users.
Proposal: I would keep the scene exactly as it is.
Scene 14 – The final scene, attests the authorship of the product, presents and defines the author (Movr), recalls the main character, and shows the credits of the graphic designer. Somehow it introduces into the broader concept of Movr.
Proposal: I would keep the scene exactly as it is.
Mention – the clock needs to be fixed for all the scenes. It’s the final step.
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